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Videos

The small enterprise blueprint

Small Enterprises (SE) organisations with less than 50 employees, are often overlooked by market research agencies. However, in the UK alone SE account for 42% of all UK business turnover. It was in this context of untapped opportunity Northstar...

Catalogue: Congress 2018
Authors: Alex Holmes, Alex Wilman
Company: Northstar Research
September 23, 2018
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Citation

Holmes and Wilman (2018a, September 23). The small enterprise blueprint . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-small-enterprise-blueprint-


Magazines

Research World (May-June 2013)

The mobile revolution continues apace and this has huge implications for the way we think about and design surveys. Are we ready to take up the challenge?

Catalogue: Research World 2013
Author: ESOMAR B.V.
June 15, 2013
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Citation

B.V., E. (2013a, June 15). Research World (May-June 2013). ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2013-


Magazines

Research World (October 2009)

For the traditional researcher, this issue of Research World may turn out to be the most heretical yet. Our contributors this month suggest that not only is our concept of research being challenged, but that it may also be a very good thing....

Catalogue: Research World 2009
Author: ESOMAR B.V.
October 1, 2009
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Citation

B.V., E. (2009a, October 01). Research World (October 2009). ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/research-world-october-2009-


Magazines

Research World (February 2001)

Fifty leaders of the marketing research industry have initiated a network of research users and providers from around the world. On 15 and 16 January 2001, research industry leadership gathered for the first time in Geneva, Switzerland. The Research...

Catalogue: Research World 2001
Author: ESOMAR B.V.
February 1, 2001
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Citation

B.V., E. (2001a, February 01). Research World (February 2001). ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/research-world-february-2001-


Research papers

New challenges to market researchers

The following paper gives a summary of articles from papers, which are dealing with themes of management, marketing, market research and advertising. The various aspects are summarised in 10 statements. These statements will be taken into...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Heinz Alpers
June 15, 1982
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Citation

Alpers, H. (1982a, June 15). New challenges to market researchers. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/new-challenges-to-market-researchers


Research papers

The restructuring of Japan's pharmaceutical business

Japan has only rudimentary pharmaceutical distribution capabilities overseas where competition is also intense. Thus, the outlook for the current core of the national Japanese pharmaceutical industry is bleak. There is no clear evidence that a...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Leif Schaumann
September 1, 1981
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Citation

Schaumann, L. (1981a, September 01). The restructuring of Japan's pharmaceutical business. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-restructuring-of-japan-s-pharmaceutical-business